Economic Themes (2009) 47 (1) 4, 75-88
Nataša Golubović, Goran Milošević
Abstract: “Social embbededness” refers to social, cultural, political and cognitive framework for economic decision making process and points out to the unbreakable tie between actor and his social surroundings. Developed in economic sociology and related to the specificity of sociological understanding of economic processes, this concept was assigned a role to present the alternative to rational actor model in explaining economic behaviour. The aim of this paper is to investigate the potential of thic concept in explaining economic behaviour.
Keywords: “social embbedednes”; rational choice; economic behaviour; social structures
ECONOMIC ACTIVITY AND SOCIAL STRUCTURE – THE “SOCIAL EMBEDDEDNESS” OF ECONOMIC ACTIVITY
Nataša Golubović, Goran Milošević
Abstract: “Social embbededness” refers to social, cultural, political and cognitive framework for economic decision making process and points out to the unbreakable tie between actor and his social surroundings. Developed in economic sociology and related to the specificity of sociological understanding of economic processes, this concept was assigned a role to present the alternative to rational actor model in explaining economic behaviour. The aim of this paper is to investigate the potential of thic concept in explaining economic behaviour.
Keywords: “social embbedednes”; rational choice; economic behaviour; social structures
